Women in Business: Jacqueline Hoff – REMAX Collection Fine Homes & Luxury Properties

Jacqueline encourages women to treat their business like a business, love who they see in the mirror, and do what they’re passionate about.

Real estate is usually the largest financial investment people ever make, and it can be an intimidating process. Jacqueline Hoff is a calm and rational force throughout the experience of buying or selling, and she makes the process as smooth as possible.

Did you know, according to the National Association of Realtors, in 2019, 52% of all licensed realtors in the U.S. completed less than one transaction, and the other 42% completed only 4-5 transactions on average? On her own, Jaci (pronounced Jackie), closed 35 transactions in 2019; her best year was 44 in 2017, and her goal in 2020 is 48 transactions. Jaci helps people sell and purchase residential and commercial real estate in Weber, Davis, Box Elder, and Morgan counties. She has most of the answers for real estate, but she also has a huge knowledge base of local businesses. “There are a lot of unknowns when someone moves to a new area.” Where should they go for a dentist, hairdresser, or automotive repair shop? As a member of the Ogden Weber Chamber Spikers (community ambassadors), she is a local expert, basing her recommendations off the specific needs of each individual.

Born and raised in Montana, she has professional experience as a legal assistant, a saleswoman for hotel conferences, a marketing director for the Ogden Egyptian Theatre and Eccles Conference Center, and even in running a bed and breakfast.

In the fall of 2004, she was considering making a change, and one of her best friends, a local broker, invited her to help in real estate. Her friend needed another sales agent. Jaci got her license, and a lot of her bed and breakfast guests wanted to buy in the beautiful Ogden Valley, so her career started off with consistent sales right away .Jaci believes the public should be able to choose a realtor who keeps their best interests in mind, rather than the agent’s commission check. She acknowledges that integrity is her core principle. “I am a professional first. I don’t sugar coat statistics… If I can’t help you, I’ll refer you to an agent who can.” Continuing education has been a life-changing piece for her, and she encourages others to study those who have accomplished great things. She lives this advice and is coached by arguably the best real estate coach in the world on a weekly basis, Mike Ferry. She encourages women to treat their business like a business, love who they see in the mirror, and do what they’re passionate about. She sees self-care as an important piece as well. “Shower, put on your makeup, and dress like a million bucks EVERY DAY!”

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