In May, Weber State Credit Union changed its name to Ascent Credit Union—a new name which will help to expand and grow membership beyond the Weber County community and to bring the credit union’s extraordinary service and technologies to those living in Davis, Box Elder and Morgan Counties.
The credit union’s mission of helping members achieve their dreams is not changing, and helping the community achieve upward financial success is still the number one priority.
“We work hard to maintain the best service and support for our members, and we want to help even more people in our communities at a larger scale” said Brock Mortensen, President/CEO. “Credit unions were founded on the principle of people helping people, and that couldn’t ring more true. No matter what your goals are, whether it’s buying your first car, working on your education, finding your forever home or preparing for retirement, we are here to help you succeed.” The Ascent Credit Union brand was built upon five values—to be helpful, approachable, dependable, trustworthy and compassionate. This foundation was born from the legacy of Weber State Credit Union and the great service members have come to know and love.
Keeping with the people before profit philosophy, another top priority for Ascent CU is to help strengthen the communities it serves by making a positive impact on the lives of those who may need help and support.
Over the years, the credit union has supported many local organizations and charitable events that encourage lifelong financial learning, environmental education, recreational opportunities and economic development throughout the community, but the favorite event by far is the Warm the Soles Program. This annual tradition provides new shoes to kindergarten students in Title 1 schools within Ogden, Weber, Box Elder and Davis School Districts, and helps to kick off the holiday season.
“No matter what our name is, we will always be here to help people, both our members and those who live in our community. That’s why the credit union was formed and that will always be the driving force,” said Mortensen.
The name change was not the result of a merger, and the credit union will continue to operate with the same Board of Directors and staff members. Ascent CU is currently working on opening a new branch in the Syracuse area and is very excited to bring their great services and technologies to the people of Davis County.